Detailed Case Study
In India’s EV sector, Ather Energy represents a noteworthy turning point. It was India’s fastest-accelerating scooter when it was first introduced because of its unique touchscreen dashboard and Google Maps navigation. The path of Ather, from its founding by IIT Madras grads Tarun Mehta and Swapnil Jain to its market position in 2024, is examined in this case study. Learn about their difficulties—such as financial limits, production roadblocks, and marketing blunders—and how they plan to return in the tough EV market read more…